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Marketing Certificate (Plan 22BG)

Program Overview

Award Type

Certificate

Catalog Description

The Marketing Certificate provides a solid foundation in the core skills needed to develop effective marketing programs and prepares students for entry-level positions in consumer and business-to-business marketing.

Program Outcomes

Once the program has been completed, students should be able to:

Program Outcome

Analyze market needs and consumer behavior in the development of products and services that create value for customers

Program Outcome

Develop marketing mix strategies for product, price, distribution, and promotion

Program Outcome

Design integrated marketing communication and selling strategies that are relevant to the target market

Program Outcome

Prepare an effective marketing plan for a product, service, or organization

Recommended Course Sequence

CoURSE	Title	Hours
First Semester		8 Credits
CLC120^	College Success Seminar	2
BUS121	Introduction To Business	3
BUS237	Managerial Communication	3
Second Semester		9 Credits
CoURSE	Title	Hours
BUS234	Principles of Retailing or
BUS213	Principles of Professional Selling	3
BUS214	Advertising or
BUS239	Social Media Marketing	3
BUS227	Principles of Marketing	3
Third Semester		6 Credits
CoURSE	Title	Hours
BUS223	Principles of Management	3
BUS238	Project Management	3
Total Hours for Certificate		23

^ CLC 120 is an institutional requirement for graduation.