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22BG - Marketing
Program Overview
Program Description
23 credit hours
Department(s)
Program Code
22BG
Status
Active
Learning Outcomes
Name
Analyze market needs and consumer behavior in the development of products and services that create value for customers
Name
Develop marketing mix strategies for product, price, distribution, and promotion
Name
Design integrated marketing communication and selling strategies that are relevant to the target market
Name
Prepare an effective marketing plan for a product, service, or organization
Requisites
First Semester | 8 Credits | |
CoURSE | Title | Hours |
|---|---|---|
CLC120^ | College Success Seminar | 2 |
BUS121 | Introduction To Business | 3 |
BUS237 | Managerial Communication | 3 |
Second Semester | 9 Credits | |
CoURSE | Title | Hours |
BUS234 | Principles of Retailing or | |
BUS213 | Principles of Professional Selling | 3 |
BUS214 | Advertising or | |
BUS239 | Social Media Marketing | 3 |
BUS227 | Principles of Marketing | 3 |
Third Semester | 6 Credits | |
CoURSE | Title | Hours |
BUS223 | Principles of Management | 3 |
BUS238 | Project Management | 3 |
Total Hours for Certificate | 23 |
^ CLC 120 is an institutional requirement for graduation.